The JF Guest Author Spot Keith Rosen MCC When clients ask for help in closing more sales, I’d ask them to list the objections they are hearing that prevented the sale. It’s when they start stumbling over their response that I ask, “Are these the objections you are hearing directly from your prospects or what you’re assuming as the reason why they don’t buy?” Whether it’s around our sales efforts, during a conversation with our boss (and our kids), or when trying to uncover ways to best m
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Costly Assumptions
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